Intro (LB)

4-6 words prompting the action

Show Name & Edition

  • 3-5 benefits listed short & sweet
  • Consider your audience (visitors/exhibitors?)
  • Quantify it: how many people/products/exhibitors/conferences?
  • What will they get free with their ticket?
Register Free
Register your interest

Use this space for a video, image or testimonial

It is critical that this element does not steal focus. When a user opens the page the first element they notice should be the call to action.

If it’s the image, consider toning down the brightness.

Bear in mind that if you use a video, it may detract from the number of click-throughs to the next page. Recommend a split test with/without if you want to use a video.