Instructions (LB)

Guidelines for calls to actions - INFO ONLY. DELETE BEFORE USE.

  • Short & sweet (2-4 words)
  • with a strong action orientated verb: Download, Get, Start , Register, Login. Avoid weak ones like Participate, Understand, Engage etc.
  • Keep it simple; state exactly what visitors will get when they click
  • Speak in 1st person e.g. Get my badge not Get your badge
  • If you asked your user “what they were trying to do”, what would they say? Use that as the CTA e.g. “Register” or “Download the app” or “Get ratecard prices”
  • Test an optimise regularly – find the winner for your event. Speak to DM for help running split tests