Oversea Destination Marketing Trend, Co-organised by Travel Agent Magazine

Oversea Destination Marketing Trend, Co-organised by Travel Agent Magazine

2019-08-28, 14:00 - 17:00

Conference Room 1
Language:
English

 14:00-14:20     Big Data Deciphers Overseas Travel Status   

 

                         Speaker                         

                         Roger Qiu, Regional General Manager, Ctrip Oversea Destination Marketing Department

 

                         Description

                         Ctrip big data shares the profiles of business travelers and tailored trip visitors, including their choices

                         of destinations and 2020 destination predictions. Big data helps provide a clearer trending about overseas destinations.

 

14:20-14:40     Destination Bureau’s Product Innovation / Five Trends of Future Travel          

 

                         Speaker                         

                         Jin Peng, Senior Director, E-Commerce, Mafengwo

 

                         Description

                         Jin shares insights on how to continuously innovate traditional products - including discussing the needs

                         of young travelers who opt for overseas destinations.

 

14:40-15:00     Technological Updates Transform Destination Promotion     

                         

                         Speaker

                         Yimeng Li,General Manager, MagicData

 

15:00-15:40     Customized Upgrades for Popular Destinations         

                         

                         Moderator

                         Quan Yu, Co-founder, South Pacific

 

                         Speakers

                         Yan Fu, Greater China CCO, TripAdvisor

                         Yun Cai, Co-Founder, Unique Way

                         Charlie Li, China Director, USA Travel Promotion Bureau

                         Chunmei Li, China Chief Representative, VisitSweden

                         Yu Yang, Asia Director & China Chief Representative, NBTC

 

                         Description

                         Do you want to know how to create a must-see destination? Kumamoto, the White Temple, and

                         many others provide tell-all business cases.

 

15:40-16:00     Completely New Ways to Unlock Overseas Destinations from the Product Side 

                         

                         Speaker

                         Bo Pan, General Manager, HCG Group Beijing Company, Group Assistant President

 

16:00-16:40     From Regular Tour to In-Depth Tour

                         

                         Moderator

                         George Cao, Co-founder & CEO, Dragon Trail Interactive

 

                         Speakers

                         Hong Chang, Chief Representative, Los Angeles Tourism Board

                         Grace Gao, Deputy Director of China, Swiss National Tourist Office

                         Chao Zhao, China Strategy Director, QNTC

                         Susanna Gutekesika, Chief Representative, Polish Tourism Bureau

                         

                         Description

                         Popular vs. little-known destinations: differentiated approaches to tourist offerings

 

16:40-17:00     Destination Video Show     

 

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