Recent research conducted by Reed Travel Exhibitions has identified Germany, France, UK, Italy, Spain and Switzerland to be among the top ten destinations (outside of Asia) selected by Asian meetings planners attending CIBTM (, as a preferred destination for holding out bound MICE events.

Jeffrey Xu, CIBTM Event Director, Reed Travel Exhibitions commented, “Things are looking very positive for next year with nearly two thirds of Asian buyers from our survey reporting an increase in the volume of events they were involved in over the past 12 months. To add to this, 72% also predict use of new destinations over the next 12 months which is a very positive indicator for European companies considering their participation at the show.”

European exhibitors who have already confirmed their attendance at CIBTM 2013 include Madrid Convention Bureau, Switzerland Tourism, and Vienna Convention Bureau who are each returning following exhibiting at previous editions of the show. In addition to this, B-Com Event Technologies and SkyTeam Airline Alliance Management Cooperatie UA have signed up to attend the event for the first time this year.

Mar de Miguel, General Manager at Madrid Visitors & Convention Bureau and returning exhibitor said, “One of the main factors for us, when deciding to exhibit at CIBTM for the first time in 2012, was the access that the show provides to the Chinese tourism sector, and the advantages that this could provide for Madrid as a leading MICE city in Europe.”

“In terms of business China is a major market for Madrid, this is why we consider CIBTM 2013 to be such an important event. We are very satisfied with the contacts that we made at CIBTM last year, they have each generated business, and strengthened relationships, between Madrid’s MICE professionals and the Chinese buyers,” finished de Miguel.

Barbara Steuri-Albrecht, Director for the Switzerland Convention & Incentive Bureau who willalso be exhibiting at CIBTM 2013 commented, “We had a great show at CIBTM 2012, all of the Chinese buyers were very interested in doing business. We are getting more and more incentive groups from the pharmaceutical, automotive, insurance and finance sectors. We will certainly be back at CIBTM in 2013.”

CIBTM 2013 takes place on the 2nd - 4th September 2013. For further information visit or contact Simon Young by emailing or by phone on +44 (0) 208 910 7070.

More information on the event, exhibitors, hosted buyers’ required qualifications, partners, networking and educational opportunities is available at CIBTM 2012 takes place on the 12th-14th September 2012. Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors

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Notes to Editors
CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market ( CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China. CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. 2012 sees the launch of two exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September) and ILTM Americas launching in Mayakoba, Mexico (1-3 October). Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April). In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.