Daniel Tschudy, expert in cross cultural business within the global meetings industry, has been confirmed to speak as part of CIBTM Knowledge ( at this year’s show, which will take place from 2nd – 4th September at the China National Convention Centre in Beijing.

Tschudy will present ‘Cross Cultural Competence in the Global Incentive & Meetings Industry’ (4pm on Monday 2nd September) - a 60-minute session discussing the importance of intercultural awareness and competence within the global meetings industry. Last year CIBTM attracted 3,929 attendees from 30 countries across the world, highlighting the relevance of Tschudy’s topic for CIBTM’s regional and international audiences.

“Cross cultural expertise is relevant for everyone in direct contact with any foreign audience, may it be employees, partners or customers,” explains Tschudy. “Conducting successful business on a global scale requires an in-depth knowledge of each specific country, not just the language, but about mentality, origin, values, manners and status.

“It is my aim to build an understanding of the issues surrounding cross cultural business, enabling the avoidance of unnecessary misunderstandings and unintentional insults, thus facilitating efficient business dealings,” concludes Tschudy.

Erica Keogan, Reed Travel Exhibitions, Associations and Education Manager, Meetings & Events Portfolio commented, “At CIBTM we are dedicated to progressing the meetings industry, both in China and internationally, through research and education, this includes working alongside experts, such as Daniel Tschudy, who are at the forefront of industry knowledge on topics that are relevant to all of our attendees.

“Research conducted by Reed Travel Exhibitions following the last edition of CIBTM highlighted that the top countries for Asian buyers hosting events outside of China are the U.S., Germany, France, UK, and Australia. This demonstrates the extent to which CIBTM attendees conduct international business, confirming a need for increased cross culture awareness. Tschudy’s research will support our attendees by providing theoretical knowledge and practical advice on the most effective way to conduct business across cultures,” concluded Keogan.

CIBTM 2013 takes place from 2nd – 4th September at the China National Convention Centre in Beijing. Please visit for further information on the CIBTM Knowledge programme. For more information about CIBTM or to register as a Hosted Buyer or Trade Visitor please visit  

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- Ends -

Notes to Editors

For media enquiries, please contact:

Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market (
CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
The 14 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market, The Spa & Wellness by ILTM and ILTM Americas. Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April) and IBTM India will launch in Mumbai, India (12-14 September 2013).
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.  

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