Research conducted by Reed Travel Exhibitions has confirmed that 77% of buyer respondents who attended last year’s CIBTM ( confirmed that they regularly use social media as an events communication tool and 50% stated that they would begin implementing virtual meetings technology within the next 12 months.

In addition to this, 41% of buyers confirmed that they regularly use audience response systems, and a further 30% use mobile apps to provide information for their attendees, highlighting the increasing prominence of technology within the meetings industry in China.

Jeffrey Xu, Reed Travel Exhibitions, CIBTM Project Manager commented, “Over the past few years the use of technology has become more and more widespread within the industry, fuelling interest from our buyers in integrating the latest innovations into their events. CIBTM provides a gateway for international exhibitors looking to enter one of the world’s largest technology markets.”

Ding Jisheng, Senior Business Development Manager, Motorola (China) Electronics Limited who exhibited at CIBTM 2012 commented, “I feel that CIBTM has become a must-attend MICE event which provides a platform for corporate buyers to get first hand industry information and learn more about the latest cutting-edge knowledge. I always expect unique suppliers for meetings and events and CIBTM never lets me down”.

CIBTM, the China Incentives, Business Travel and Meetings Exhibition, will hosted this year from 2nd – 4th September at the China National Convention Centre in Beijing. The show provides a gateway for international exhibitors to meet and expand their business into China.

To participate in CIBTM go to or contact Simon Young by emailing or by phone on +44 (0) 208 910 7070.

Join CIBTM on LinkedIn, Twitter and Facebook.

- Ends -

Notes to Editors
For media enquiries, please contact:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860

CIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( AIBTM ( and Business Travel Market (
CIBTM ( is the annual China meetings and incentive exhibition held in Beijing, China.
CIBTM is BPA Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.

September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014.
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.