Intro (LB)



As one of the world’s fastest developing regions, and with several of its countries and cities growing in dominance in the MICE market, Asia Pacific is a MICE industry hotspot.

As the world’s second largest economy, China is leading the field in the region, attracting an ever-increasing number of global events and incentive groups. The Chinese are a people who strive to exceed expectations wherever possible, so the growing MICE market has raised its game and developed its brand, with the aim to build a reputation for quality and professionalism.

If there is one thing that has driven China’s rise to global power a fascination for innovation is surely it. The country has made its mark as a land of amazing new ideas and creative solutions and has rapidly grown into a global technology hub with the ability to outshine its Western counterparts. Now more than ever, China is the place to visit and do business, or risk being left behind.

And if that’s not enough to tempt you to take a closer look at China; you’ll discover why it’s attracting tourists and businesses alike in these 3 key factors:

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