Intro (LB)



As one of the world’s fastest developing regions, and with several of its countries and cities growing in dominance in the MICE market, Asia Pacific is a MICE industry hotspot.

As the world’s second largest economy, China is leading the field in the region, attracting an ever-increasing number of global events and incentive groups. The Chinese are a people who strive to exceed expectations wherever possible, so the growing MICE market has raised its game and developed its brand, with the aim to build a reputation for quality and professionalism.

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