Why Exhibit


    IBTM China is the leading event for the meetings and events industry across China, connecting over 4000 MICE industry professionals with top suppliers.

    We connect exhibitors with global buyers so that their businesses can generate valuable sales leads, and gain exposure to top decision makers looking to invest in their products and services.

    Enquire about exhibiting

  • Pre-Scheduled Appointment Diary

    Choose who you meet, with a personalised diary of up to 30 one-to-one appointments. Gain valuable sales leads through mutually matched meetings with Chinese Hosted Buyers, all looking to invest in your business or destination.

    Intimate Networking Opportunities

    Join in a number of exclusive networking events around your business appointments, where exhibitors have the opportunity to engage with new prospects and catch up with their industry peers.

  • Access the Chinese Market

    Attracting over 4500 visitors and buyers from across China, our event is uniquely placed to act as your conduit to the Chinese meetings, incentives and events market.

    Meet Top Quality Buyers

    We’re proud to attract the highest calibre of buyers from across China, using strict qualifying criteria to ensure that you are meeting people with the relevant business to place and budget to spend.

  • Proven Results and ROI

    The MICE industry continues to be one of growth, providing numerous opportunities for those who want to succeed in this exciting and profitable industry - in 2018 our exhibitors closed 530 deals, resulting in $2.25 billion of new business.

    Brand Positioning in China

    Our teams will support you before, during and after the show to raise your profile regionally and globally, benefiting from an array of marketing and press opportunities.

  • $ 2000000
    average buyer budget
    $ 2440000000
    approx business in 2019
    97 %
    of Exhibitors would rebook
    • We were here last year, and comparing to the other shows, IBTM China is one of the most important shows for us, and one of the highest quality in China.

      • Kelli Li
      • Major Accounts Manager, GL Events Venues
    • This is my first time as an exhibitor at IBTM China, I've had over 30 successful pre-booked appointments, as well as a lot of walk-in trade. It's been great for meeting more buyers, so I would strongly recommend anyone who's looking to target China's market to attend.

      • Cecilia Lavin
      • Head of Sales, Sodexo & Prestige Events
    • Very impressed with the past 48 hours at IBTM China, this is our first time here as an exhibitor and the reason for being here was to attract new potential partners, and I think that we've achieved that.

      • Richard Roocroft
      • General Manager APAC, Interprefy

    Find out about the various way you can exhibit at IBTM China with options to suit every business goal.

    Find out more


    Simply submit a stand enquiry form and we will be in touch with you shortly to assist.

    Enquire about exhibiting